[2008 Frost & Sullivan Asia Pacific Best Practices Awards] Customer Value Leadership Awards

Korea Smart Card, the issuer of prepaid payment method "T-money", was awarded the "2008 Frost & Sullivan Asia Pacific Best Practices Award" held in Singapore on November 20

Has received the Customer Value Leadership Award in the field of contactless smart card applications.

Frost & Sullivan's Best Practice Award is presented to companies in various regions around the world who have demonstrated outstanding achievement and high results in areas such as leadership, innovation, customer service, and strategic product development.

Industry analysts compare and analyze companies that are active in the market through in-depth interviews, analytics, and additional secondary surveys to select the best practices in the industry.

he 'Customer Value Leadership Award of the Year' won by Korea Smart Card won the award for the company with the highest score by comprehensively evaluating the customer-oriented service model development and the customer satisfaction of the commercialized service by utilizing the element technology in the field of information and communication. do. Korea Smart Card is highly evaluated for its successful commercialization of micro-settlement services that are close to real life by utilizing contactless smart cards in various fields such as public transportation, taxi, and convenience store.

I was honored with the honor.

Since its inception in July 2004, Korea Smart Card has introduced a new transportation card system based on T-money, an RF [Radio Frequency] transportation card that complies with the international standard [ISO 14443] and the KS standard specification [KSX6924] Through the development of the service, the average daily average of about 4.4 million customers has reduced the public transportation fee burden of about 2 billion won per day, and contributed to the increase in the convenience of customers' use of public transportation.

In addition, 24 million traffic on and off traffic transactions used by 11 million people in the metropolitan area

Using the analysis data, the policy authorities helped to establish various customer-oriented public transportation policies. As a result, it helped to establish policies such as scientific route management, new bus center car, and reorganization.

In addition, by extending the payment range using transportation cards to distribution areas such as taxis, convenience stores, theaters, public parking lots, public telephones, vending machines, restaurants, etc., it is possible to further enhance the convenience of customers, Of the total number of employees.

Kim Jung-geun, CEO of Korea Smart Card, said, "After the award, we continued to develop various service models using non-contact smart card, contributing to customer convenience, and developing RF payment technology to become a leader in technology innovation as well as customer service. We will do our best to make every effort to make it happen."